I think I watched this video 5 times in a row last night before drifting to never never land. Albeit a bit ambiguous in sight and sound and conjuring up comparisons to Empire of The Sun and The Presets, the Swedish duo The Sound of Arrows bring a total package to the indie electropop table with the video of their new single Into The Clouds. Certified Epic.
The official music video to The Sound of Arrows UK debut ‘Into the Clouds’. To be released on 12” and download the 21st of September.
Directed by: The Sound of Arrows and Mattias Johansson
DoP: Emil Klang
Visit http://www.thesoundofarrows.com for more info.
VIA Neon Gold Beat Company, previously the Good Weather for Airstrikes Blog that inspired me to start Best Day Never. I can’t really say it any better so here is the original words by NGBC.
The Sound of Arrows are a new breed of pop superstars. With a 100% D.I.Y. aesthetic to their craft, they write and produce their own tracks, handle all of their own design work and even craft their own music videos, and they do all of it pretty fucking masterfully. Popjustice put it rather well in describing the Swedish duo as “one of those bands who’d surprise precisely nobody by coming out with an international Number One pop single” after they unleashed their flagship anthem “M.A.G.I.C.” on the world last January, and now they’re primed to release their US/UK debut on Neon Gold this autumn. More details on that to come, but for now feast your eyes and ears on “M.A.G.I.C.” and it’s dazzling accompanying promo video above.
MP3: “M.A.G.I.C.” - The Sound of Arrows
